Twitter Marketing Tools

10+ Best Twitter Marketing Tools & Software (2024)

Competition is tough and getting even more challenging day by day. On average, 6,000 tweets are posted every second, totaling 500 million tweets each day. With the rapid changes in algorithms, the chances of our tweets receiving the attention they deserve are slim to none.

Even after applying 50 proven strategies recommended by Twitter experts and our constant, relentless efforts, we often find ourselves unable to grow our Twitter accounts or outperform competitors. This can be frustrating, and we tend to blame ourselves.

Amidst this blame game and the fruitless spending of hundreds of dollars on various courses to boost our accounts, Twitter marketing tools have emerged as the best solution.

In this blog, we’ll explore the 10 best Twitter marketing tools that can significantly accelerate an account’s growth, connect our content with the right audience, assist with content scheduling, and much more

How Will the Twitter Marketing Tool Help You?

Twitter marketing software makes managing content a breeze, helping us connect better with our audience, and providing valuable data. These tools are true game-changers, enabling us to make informed decisions and increase our online presence.


  • Audiense: Best Twitter marketing tool to get deeper audience insights.
  • Sendible:  A comprehensive tool to save up to 50% of efforts in managing Twitter
  • Agorapulse: Perfect tool to drive engagement and growth
  • Sprout Social: This Twitter marketing software helps us to stay strong and ahead of the competition.
  • Typefully: Simplifies Twitter marketing efforts.
  • Meet Edgar: Efficient, Affordable, and Effective Twitter Marketing Tool
  • Awario: A versatile Twitter marketing tool to get better insights.
  • Later: A remarkable tool that simplifies Twitter marketing. 
  • Social Pilot: An incredible Twitter marketing software essential for achieving marketing goals.
  • Social Dog: All-in-one efficient and effective marketing software for Twitter. 

#1 Audiense

Best Twitter marketing tool to get deeper audience insights.

Audiense is the best Twitter tool for marketing. It excels at helping us connect with our target audience and deliver content to niche groups. With its powerful features, we can effectively engage with our desired audience and track interactions

Key Features

Audiense is the ultimate marketing tool for businesses and brands that want to establish themselves as authorities. 

Its key feature is its extensive array of filters, allowing us to precisely target and share insights with our desired audience. This, in turn, boosts engagement by connecting our account with the right people.

Audiense assists in forming audience strategies and informing tactical marketing decisions, giving us valuable insights into competitors and interactions.

 Its user-friendly design and clear instructions make it accessible, placing audience insights and cultural understanding at the heart of its marketing strategies.

What I Like/Dislike About Audiense

Easy to use and Customer-CentricAn overwhelming process
Exceptional customer service


  • Free with limited access – No credit card required
  • Pro – $47/mo
  • API access – Custom build

#2 Sendible

 A comprehensive tool to save up to 50% of efforts in managing Twitter.

Sendible is a user-friendly Twitter marketing tool equipped with a range of features. From straightforward scheduling to personalized content options and seamless collaboration with clients, it’s a go-to solution for every brand.

Key Features

Sendible, an exceptional Twitter marketing tool, offers a plethora of features that make it stand out in the crowded field. With a user-friendly interface, it simplifies scheduling and content customization.

 It enables us to directly schedule posts, ensuring our content reaches the targeted audience at optimal times. Moreover, this tool allows for highly personalized content, ensuring that each post resonates with the audience. 

Sendible’s collaboration feature is another standout; it enables us to set up separate client dashboards. This feature is a game-changer, facilitating the efficient management of multiple brands and their Twitter accounts.

What I Like/Dislike About Sendible

client dashboards for efficient multi-brand management.A bit pricey
Offers tailored content customizationSteep learning curve


  • Creator – $29/mo
  • Traction – $89/mo
  • White Label – $240/mo
  • White Label+ – $750/mo

#3 Agorapulse

A perfect tool to drive engagement and growth

Agorapulse is a strong Twitter marketing software that simplifies publishing, reporting, monitoring, and team collaboration. It serves as a thorough social media management platform, offering multiple publishing options

Key Features

It’s more than just a publishing tool. it’s a full-fledged Twitter management platform that seamlessly caters to diverse content. The most intriguing part is its ability to monitor references to the brand name, acting as an efficient Twitter analytics tool.

Agorapulse offers a toolbox of functions. It’s a reliable partner for publishing, allowing for scheduling, queue management, and real-time posting. Their collaborative features make working with teams easier than ever and coordinate all social media efforts.

One standout feature is the ability to tag mentions of our brand, ensuring we never miss a conversation. The inbox function simplifies all Twitter interactions, offering quick and efficient customer responses. With Agorapulse, the holistic Twitter experience is at our fingertips, making it a must-have Twitter marketing tool for our online presence.

What I Like/Dislike About Agorapulse

User-friendly and easy to manageLack of integration of third-party
Its reporting and inbox feature allows users to save money.Lack a lot of enhanced search options


  • Free – 30 days trial without any card
  • Standard – $69/mo
  • Professional – $99/mo
  • Advanced – $149/mo

#4 Sprout Social

This Twitter marketing software helps us to stay strong and ahead of the competition.

Sprout Social empowers strategic business decisions by offering quick data gathering and in-depth analysis, customizable reporting, and a user-friendly interface. It’s a comprehensive Twitter marketing tool that simplifies data navigation, making it one of the top choices for marketers

Key Features

Sprout Social presents a user-friendly, intuitive platform that simplifies accessing vital data, minimizing confusion and rendering navigation a hassle-free experience.

 Its customizable reporting feature is a favorite among marketers for its ability to tailor reports according to our specific needs, placing the precise data we require right at our fingertips.

What sets Sprout Social apart is its swiftness in gathering valuable insights, allowing us to quickly evaluate results, measure impact, and shape our marketing strategy with efficiency and effectiveness. We can delve deep into the data to meticulously measure our Twitter marketing performance.

With Sprout Social, Twitter marketing becomes a more manageable and data-driven journey that supports our mission to stay strong and ahead of the competition. It’s not just a tool; it’s a strategic partner.

What I Like/Dislike About Sprout Social

It has a simple and user-friendly interfaceLack of customer support
Strong hold on providing deeper industry insightsQuite pricey


  • Free – 30 days trial without credit card 
  • Standard – $249/mo
  • Professional – $399/mo
  • Advanced – $499/mo
  • Enterprise – Custom-built

#5 Typefully

Simplifies Twitter marketing efforts.

Typefully simplifies Twitter marketing with a minimalist approach. It empowers effortless content drafting and scheduling while tracking performance. This Twitter marketing tool features a user-friendly dashboard, offering insights like follower count, impressions, conversions, and tweet performance in easy-to-understand graphs.

Key Features

Typefully is an amazing free Twitter marketing tool known for its minimalist yet powerful approach to simplifying social media marketing. The platform makes it incredibly easy to draft and schedule posts while tracking their performance, making it an ideal choice for busy marketers looking to boost productivity.  

Typefully brings forth a unique feature known as “auto-plug,” complementing its Twitter thread maker feature. This allows users to seamlessly incorporate relevant tweets into their posts, following predefined conditions. It proves to be an invaluable asset for crafting engaging and coherent threads.

Moreover, Typefully offers integrations with the Zapier tool, which connects with over 1500+ other apps and software. This integration opens up possibilities for professionals, enabling them to create customized workflows and connect their Twitter marketing efforts seamlessly with various other platforms and tools. 

What I Like/Dislike About Typefully

Easy to useDon’t have advanced features to get deeper insights.
Have unique features like “auto-plug”


  • Free within limited features 
  • Creator – $12.50/mo
  • Team – $29/mo
  • Agency – $79/mo

#6 Meet Edgar

Efficient, Affordable, and Effective Twitter Marketing Tool

Meet Edgar is an invaluable marketing tool. It simplifies the entire process with its swiftness, affordability, and user-friendliness. With the capability to plan, create, and schedule content all from a single dashboard, it’s a time-saver for businesses and individuals alike.

Key Features

Meet Edgar is a top-notch Twitter marketing tool that stands out for its easy, intuitive design and time-saving features. This platform offers a limitless content library, providing the flexibility to schedule content recycling according to a custom timetable.

One remarkable attribute of Meet Edgar is its ability to identify the best time to publish different types of content, ensuring maximum engagement. This smart scheduling feature eliminates the guesswork and allows for strategic content dissemination.

Incorporating Meet Edgar into our Twitter marketing strategy can save time, elevate our posting game, and improve our content’s performance. 

What I Like/Dislike About Meet Edgar

Build real-time engaged audienceLack of customer support
It can set up a campaign to recycle content on a custom schedule.Steep learning curve


  • Eddie plan – $29.99/mo
  • Edgar plan – $49.99/mo

#7 Awario

A versatile Twitter marketing tool to get better insights.

Awario enables us to track conversations about our business across various digital platforms, including social media, news, blogs, videos, forums, and reviews. This all-in-one brand monitoring solution ensures we’re the first to know when important online discussions emerge.

Key Features

Awario offers a range of features that empower businesses to strengthen their online presence and effectively manage their brand’s reputation.

One of its standout features is the ability to track conversations about our business across diverse digital spaces, including social media, news, blogs, videos, forums, and reviews. This holistic approach ensures that you stay ahead of emerging discussions about our brand and industry.

What sets Awario apart from other social media monitoring tools is its extensive web crawling capabilities. It doesn’t solely rely on a single third-party data provider but scans over 13 billion web pages daily, in addition to multiple APIs. This provides in-depth intelligence, allowing us to monitor brand mentions, conduct competitive research, and identify emerging trends.

Awario’s reputation management features are particularly noteworthy, enabling us to maintain a positive online image. With precise targeting options, we can tailor our intelligence campaigns to achieve specific goals, whether it’s improving our SEO performance or finding new clients.

What I Like/Dislike About Awario


Use a customer-centric approachSteep learning curve but worth it.
Provides in-depth intelligenceDon’t have user-friendly interface


  • Starter – $29/mo
  • Pro – $89/mo
  • Enterprise – $249/mo

#8 Later

A remarkable tool that simplifies Twitter marketing.

Later is a management tool that simplifies media posting and experienced marketers. With its straightforward drag-and-drop interface, we can effortlessly manage our Twitter assets and create a posting schedule tailored to our needs.

Key Features

Later keep up with the latest trends in social posting, ensuring we have access to the best strategies for engaging our audience.

One standout feature of Later is its Caption Writer, which streamlines the content creation process when scheduling posts. With Later Analytics, we can gain valuable insights into what content resonates with our audience, all without the need for complex number crunching.

 Later also offers, helping us convert followers into customers. By automating daily social tasks and offering clear insights into our content’s performance, Later saves us time and resources, allowing content creators to focus on producing more content.

For those new to social media marketing or anyone seeking an efficient and straightforward tool, Later stands as a dependable solution, providing the right balance of simplicity and effectiveness.

What I Like/Dislike About Later

It is user-friendlyThe analytics section could be better
Help in converting followers into customersA little old-fashioned/clunky


  • Starter – $25/mo
  • Growth – $45/mo
  • Advanced – $80/mo

#9 Social Pilot

An incredible Twitter marketing software essential for achieving marketing goals.

Social Pilot guarantees a hassle-free experience with its effortless user interface. This tool offers cost-effective plans, making it accessible without compromising on features. It offers clients presentation-ready analytics reports and personalized branding, making it an all-in-one solution for effective social media marketing.

Key Features

SocialPilot is a remarkable Twitter marketing software designed to help us reach our marketing objectives. Its user-friendly interface ensures a straightforward experience.

One of SocialPilot’s standout features is its continuous innovation, ensuring stability and minimal downtime. A dedicated support team is available for prompt query resolution. It allows users to create, publish, and manage social media posts across major platforms.

The AI-powered post generation feature speeds up content creation, and the approval workflow is seamless. Roles and permissions can be easily assigned, and we can customize SocialPilot’s interface to match our brand’s look and feel. 

It’s also highly secure, allowing clients to connect their social media accounts without sharing credentials, with customized URLs. This tool is the complete package for successful Twitter marketing.

What I Like/Dislike About Social Pilot

It keeps upgrading itselfSometimes has delays in automatic publication
User-friendly interface


  • Professional – $25/mo
  • Small team – $42.5/mo
  • Agency – $85/mo
  • Agency+ – $170/mo

#10 Social Dog

All-in-one efficient and effective marketing software for Twitter

SocialDog is an all-in-one Twitter marketing tool that simplifies every aspect of Twitter’s marketing strategy. It offers comprehensive features, including automation, analytics, and account management, streamlining our operations.

Key Features

With key features such as post management and account analytics, SocialDog empowers us to achieve better results. It provides practical and time-saving features like post scheduling and follower management, enhancing team collaboration and productivity. 

SocialDog’s suite of features can revolutionize our Twitter marketing efforts. Social listening allows us to monitor keywords, helping us stay on top of relevant conversations and engage with our audience more effectively.

 With SocialDog, we can increase our Twitter marketing productivity and achieve remarkable results.

What I Like/Dislike About Social Dog

Efficiency in managing multiple accountsModerate learning curve
Helps in unfollowing inactive usersLimited customizable options


  • Lite+ – $9/mo
  • Pro – $49/mo
  • Business – $99/mo


What are Twitter marketing tools?

Twitter marketing tools are software or platforms designed to simplify and enhance marketing efforts on the Twitter platform, aiding tasks like content scheduling, audience targeting, and analytics.

How do you use Twitter as a marketing tool?

Twitter is effectively used as a marketing tool by sharing relevant content, engaging with the audience, employing hashtags, and leveraging Twitter’s advertising options.

Why is Twitter used as an effective marketing tool?

Twitter is effective in marketing due to its large user base, real-time interactions, hashtag-driven content discovery, and opportunities for targeted advertising.

What are the 4 Ps of marketing Twitter?

The 4 Ps of marketing on Twitter are Product (what you offer), Price (your promotions and deals), Place (where you engage with your audience), and Promotion (how you attract and retain followers through content).


In this detailed blog, we have meticulously discussed 10 of the most potent Twitter marketing tools available in the market today. These tools, equipped with diverse features, empower marketers and businesses to effectively manage their Twitter presence, engage with their target audience, and access valuable analytics for data-driven decision-making. 

By incorporating these tools into Twitter marketing strategies, businesses can enhance their online presence, engage with their audience more effectively, and remain competitive in the ever-evolving digital landscape.

To get a more detailed review or comparison of software, read more on Softwarist

Written by
Kushal Desai
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