Given that the average Twitter user now spends only 4.4 hours per month on the platform, it’s clear that Twitter marketing has evolved and extends beyond collecting likes and comments. It’s about captivating, entertaining, and channeling curiosity to align with our business goals.
Even with various Twitter marketing tools, to succeed on Twitter, we must invest hard work, dedication, and time in the right places. A well-crafted Twitter thread strategy can become our guiding compass, ensuring that every step resonates with our audience.
Yet, a significant challenge remains: how to write a Twitter thread that genuinely captivates our audience.
This guide offers a step-by-step breakdown of building a winning Twitter thread strategy, providing deeper insights and sharing the latest examples from successful Twitter content creators. These examples will broaden our overall perspective on writing threads
What Is Twitter Thread
A Twitter thread, also known as a tweetstorm, is a structured and reader-friendly format for presenting a sequence of related tweets. This engaging format allows us to chain together up to 20 tweets, creating a cohesive narrative or sharing extensive information.
Twitter threads provide an effective means of storytelling and conveying thoughts or ideas in an organized and easily digestible format. By threading tweets together, we can maintain the flow of a conversation, explore complex topics, or simply make our content more accessible and coherent, ensuring that our message reaches the audience clearly and engagingly.
How to Write a Viral Twitter Thread
Experienced creators, as well as newcomers to Twitter, often ponder how to write a Twitter thread that will go viral effortlessly. Is it really that simple? Well, the answer isn’t a straightforward ‘yes’ or ‘no.’
Whether we employ Twitter marketing tools or not, it depends on several crucial factors, including how well our content aligns with our target audience, our consistency, meaningful interactions, and delivering valuable insights that resonate and trigger emotions.
If we’re working diligently to meet these criteria, then these four actionable tips on Twitter threads will make the journey smoother, increasing the likelihood of our threads going viral.
#1 Grab People’s Interest With First Tweet:
The average attention span of Twitter users is less than 10 seconds. To go viral, our content must capture their attention effectively. A compelling hook is a game-changer. It piques their curiosity, stops them from scrolling, and encourages interaction.
For example, instead of saying, ‘Here’s a step-by-step guide on how I helped a SaaS founder increase revenue by 220% in two months, making me $6000,’
Start with the ‘Steal my $6000 strategy. I boosted a SaaS founder’s revenue by 220% in just 2 months. Here’s how you can do it too.’
This instantly grabs their attention, shifting their focus from just another sales pitch to learning a valuable secret to earn more.
#2 Make It Shareable:
The shareability of a tweetstorm is important in making our content go viral. To ensure our audience not only engages but also shares and reposts it, we should consider several factors. Crafting the thread concisely and avoiding grammatical errors is essential.
Additionally, including visuals can significantly enhance appeal and comprehension. Using relevant hashtags to reach the target audience is vital, and Twitter analytics tools can help in this regard. also include a clear call to action to encourage sharing.
Remember, for a tweet thread to be shareable, it must resonate with our audience and inspire them to share it with their followers.
#3 Tell an Engaging Story:
A common trait in viral threads is their ability to engage from the start, crafting narratives rather than theories. Twitter threads offer a unique way to present complex ideas in an organized and accessible format, similar to short blogs
To enhance our threads, we can shift our perspective before hitting ‘share’: ‘Would I read this as an audience?’ If the answer is yes, we’re on the right track; if not, it’s time to restructure our thread into a compelling story.
#4 Be Creative and Experiment:
The virality of a tweet thread also depends on algorithmic factors we can’t fully control. To enhance the chances of our content going viral, focus on creativity and experimentation. We should try posting threads at different times, perform A/B testing to fine-tune content, and incorporate visuals for greater engagement. Also, active engagement with our audience is crucial.
While there’s no surefire formula, these tactics can significantly optimize our Twitter threads for better engagement and sharing potential.
How to Publish a Twitter Thread Using Typefully App
Typefully is a user-friendly Twitter thread maker that simplifies the often difficult task of crafting thread content. Its intuitive interface empowers creators to construct threads with ease. Designed to be the solution for anyone asking, “how to post a thread on Twitter”.
Typefully stands apart by its exclusive focus on Twitter, providing a wide range of features dedicated to making the process of thread creation effortless. Whether we’re a seasoned Twitter user or a newcomer, Typefully simplifies the thread-writing process, turning it into a straightforward and enjoyable adventure.
Here’s a step-by-step guide on how we can publish a Twitter thread using Typefully.
Step 1: Compose First TWEET
After logging in to Typefully, crafting our initial tweet becomes a breeze. Write without interruptions or concerns about character limits or grammar issues. Typefully even offers helpful prompts to guide our writing. The icing on the cake? We can enjoy these benefits for free with limited features.
Step 2: Add Second TWEET
Once we’ve composed our initial tweet, the journey continues. we must maintain the flow of our thoughts, adding one tweet after another. Typefully offers a seamless experience, facilitating this process.
The tool ensures there are no interruptions, letting us focus on our content. As we proceed, keep an eye on the natural progression of our thread.
Step 3: Continue Writing Tweets
This step is crucial for learning how to write a Twitter thread and about sustaining the creative flow. Just as in Step 2, we keep on adding tweets, effortlessly creating our thread. This iterative process allows us to organize our thoughts in a coherent manner. Typefully’s user-friendly interface makes it all the more enjoyable by reducing disruptions. Keep going until our entire message is captured, tweet by tweet.
Step 4: Share Twitter Thread
Once we’ve completed our writing, sharing our Twitter thread on Typefully is straightforward. With our thread ready, hitting the “Publish” button allows us to instantly share it without the hassle of copy-pasting.
Furthermore, Typefully offers convenient features like preview and scheduling. Using the preview option, we can see how our thread will appear after publication without actually posting it.
And for those looking to publish at specific times, the scheduling feature is a valuable tool. This ensures that our well-crafted Twitter thread reaches our audience at the optimal moment, enhancing its impact and engagement potential.
5 Viral Twitter Threads and Why They Were Successful.
While we’ve dug into the various aspects of Twitter threads, it can be challenging to grasp the depth all at once. That’s where real-life examples come in handy. In this section, we’ll explore the top 5 Twitter thread examples that achieved viral status.
By dissecting these successful threads, we can gain a deeper understanding of what makes them tick. Analyzing their content, structure, and engagement will provide valuable insights, serving as practical illustrations of the concepts discussed earlier.
These real-world cases will help solidify our understanding of effective Twitter thread strategies, offering inspiration and knowledge for crafting our threads.
Thread Example 1:
Let’s take a closer look at a compelling example of a Twitter thread by Tyler Todt, a personal fitness trainer boasting an impressive 183.6k followers. Tyler recently shared an insightful thread centered around how canceling various social subscriptions improved the quality of his family connections.
Breaking it down:
Clear and concise format: Instead of presenting his thoughts in a lengthy paragraph, Tyler opted for a bullet-point format with well-organized spacing.
Customer-Centric Approach: Despite sharing a personal experience, he remained considerate of his audience’s interests. As a fitness trainer, Tyler’s followers are keen on topics like discipline and consistency. His thread addressed these aspects, making it particularly relevant and admirable for his audience.
Visual Enhancement: In later tweets within the thread, Tyler included images relevant to the content, making it easier for readers to grasp the information.
Impressive Results: Within just a few hours of publication, Tyler’s thread garnered a remarkable 7.8 million views. It’s a prime example of a Twitter thread that makes waves.
Thread Example 2:
DICKIE BUSH, a digital writing and personal progress enthusiast with 379.9k followers, provides another remarkable Twitter thread example. Let’s dissect it:
The Hook: While the topic is common, his choice of words, “That you can actually stick to,” resonates with his audience’s challenges.
Visual Appeal: He starts with a visual card, instantly engaging readers.
Structured Content: The well-organized thread employs bullet points and examples for better shareability.
Result: A staggering 1.5 million views, solidifying his authority in the field
Thread Example 3:
Justin Welsh, a versatile solopreneur with 448.8k followers, offers a recent example that might not teach you “how to post a thread on Twitter” but certainly how to succeed in business. Let’s explore why his Twitter thread went viral:
Emotions: He effectively taps into the emotional trigger of “you can do it too” right from the first tweet, inspiring his audience to move closer to their goals.
CTA: A clear call to action is essential, and in this thread, he motivates his audience to take similar steps, providing a detailed body with examples.
Statistics: The inclusion of real-time stats builds trust, and he executes this flawlessly.
Result: His thread garnered 1.2 million views, securing a spot as an all-time favorite viral tweet among his audience.
Thread Example 4:
Nicolas Cole, a prolific author with ten books to his name, and known as a pioneer in the digital writing category, has amassed a following of over 165.8k on Twitter.
Let’s dissect what made his Twitter thread go viral:
Clear and Concise Body: His thread is exceptionally well-structured, presenting information clearly and concisely, which makes it easy for the audience to grasp.
Visual Appreciation: Visual elements are employed effectively throughout his thread, enhancing its appeal and making it more engaging.
Clear CTA: His call to action is prominent, urging his targeted audience to grab his new book.
Result: This well-crafted thread garnered an impressive 140.7k views, solidifying Nicolas Cole’s authority in the realm of digital writing.
Thread Example 5:
Chris Do, a prominent figure as the host of a top 20 marketing podcast, boasts an impressive following of 131.6k. His viral Twitter thread is a testament to his influential presence. Here’s a breakdown:
Emotions: Right from the introduction tweet, Chris Do taps into the emotions of his target audience—freelancers—offering the promise of helping them secure their first project.
Concise Step-by-Step Guide: He provides a step-by-step guide in a concise and reader-friendly format, ensuring that the content is easy to comprehend.
CTA: With a straightforward call to action, he asks his audience to follow him and repost the thread, making it highly shareable.
Result: This thread achieved a remarkable 270.7k views, reflecting Chris Do’s prowess in the field.
FAQs: How to Write a Twitter Thread
What is the best tool for writing Twitter threads?
The best tool for writing Twitter threads can vary based on personal preference. Still, some popular options include Threader and Typefully, which offer user-friendly interfaces and features designed for crafting engaging threads.
How do you label a tweet thread?
Labeling a tweet thread is easy. Simply reply to your initial tweet with a new tweet, and it will be automatically grouped as a thread. Use numbers or emojis to denote thread continuity
How many tweets can be in a thread?
According to Twitter’s guidelines, a single thread can have up to 25 tweets in total. This means that we can create a sequence of up to 25 connected tweets on a common topic or theme. However, it is important to note that Twitter only allows us to post 20 consecutive tweets in a single instance, providing ample space to convey detailed thoughts and stories to your audience.
Prepare for the Perfect Twitter Thread
As we reach the conclusion of our guide on “How to Write a Twitter Thread,” we’ve crossed through the depth of crafting engaging and shareable threads. Remember, the key to a successful Twitter thread is creativity, experimentation, and consideration of our audience. With these insights, we’re well-equipped to compose threads that captivate, educate, and engage.
To get a more detailed review or comparison of software, read more on Softwarist.